How to get Google to Consider You an Expert
Blogs are no longer an option but a necessity for businesses today.
Web workers can use a blog to inform customers of new products, announce changes to the company, inform consumers of a new service or to simply educate readers. However, blogs do not just help consumers but help the authors as well.
Software vendors that provide ecommerce and information publishing providers with a platform to display their services have taken notice of the vital role blogs play. 3dcart, an e-commerce shopping cart software provider, has added support for Google Authorship. Authorship, for those who have not ready any of Website Magazines previous articles covering the service, helps writers and bloggers establish themselves as authority figures in their field or industry by bringing them more visibility. By using Authorship, bloggers will have their picture displayed next to descriptions of articles they have written. If their picture is clicked on, users will be taken to a page that contains other articles they have written as well as have a link to their Google+ page.
An example of Google Authorship at work can be seen when searching for “4 Ways to Go Local on Google+” written by Website Magazine Associate Editor Allison Howen. When the title of the article is Googled, Howen’s picture appears underneath the first search result as a clickable link. The picture link transports the web surfer to a page containing more articles written by Howen as well as a link to her Google+ account thus creating greater visibility for Howen.
A few of the ways bloggers can build up their “Author Rank” are by increasing the number of articles they have published, writing and publishing articles frequently, and by increasing how often they are shared via social media. It is assumed that being active on Google+ is instrumental for writers who are trying to increase their ranking - although Google reps deny this.
“This small perk provided to authors goes a long way in helping to establish the writer as an authority figure which in turns helps build the author’s credibility with his or her readers,” says Joe Palko, chief marketing officer at 3dcart.