How to Pick In-Content Links

How do you pick the keywords that you use as in-content links?

The answer is inevitably a hodgepodge of guesswork, memory and words that you think will boost SEO. Every content creator, however, should have a steadfast process for in-content linking that is strategic, consistent and helps readers discover more relevant material.

In today's Mastering Search newsletter, Greg Keller of LinkSmart provides Website Magazine readers with five steps to improve engagement with in-content linking.

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Engagement Power Tips With In-Content Linking