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How to Save Time and Frustration When Dealing with AdWords

Posted on 10.27.2014

As advertisers receive reports and analyze how their ads are performing it is imperative that they are able to adjust and modify their campaigns.

While Google AdWords allows advertisers to modify and change their campaigns and ads, it's cumbersome work due to the necessity of directly changing the code. However, one company aims to eliminate the need for advertisers to manipulate AdWords code directly through the use of a Web-based user interface.

Optmyzr, a company that delivers Google AdWords tools to advertisers as well as consultants and agencies, has announced a new suite of AdWords Scripts dubbed Enhanced Scripts.

One of the key new features is the ability for users to control and modify their AdWords setting from Optmyzr’s website instead of having to go in directly and manipulate the code themselves. In order to leverage the new scripts, users simply copy and paste a piece of static code into their AdWords account or into a My Client Center (MCC) account.

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Optmyzr states they plan to introduce new Enhanced Scripts every month but for its initial launch the following six scripts are available: Create Ads From a SpreadSheet, Calculate Account Quality Score, Pause Low Quality Score Keywords, Ad Template Text Report, Segmented Data Range Comparison and Keyword Match Type Report.

"Scripts have saved me a lot of time when doing advanced reports or custom optimizations, but they have also taken a lot of time to maintain, especially when I needed slightly different settings for a script in different accounts. This is a common problem for a lot of account managers and that's why we created Enhanced Scripts," says Frederick Vallaeys, CEO of Optmyzr.

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