How Well Are You Listing Locally?

Name, address, phone number...the most important information a consumer needs to locate and do business with a local merchant. This is especially true now that the majority of mobile searches have local intent. 

On the 'Net, NAP has long been a topic of discussion when it comes to online listings. With hundreds of directories, search engines, apps and mapping services (examples in screenshot below) that aggregate this information (and more), it's important local businesses ensure their information is correct. This week, 1&1 launched its ListLocal product to help companies better manage their online listings, so both customers and the search engines can find them.

Some of the key benefits of ListLocal includes: free online checker to evaluate the current online visibility of a business (available to anyone), the ability to manage all listings from one location (note: changes can be made once and updated on all platforms), and view feedback and reviews from each portal. Available in two package options (basic and pro), ListLocal is a good option for those looking for a low maintenance way to improve visibility on the Web.

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