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How Well is Your Instagram Account Really Performing?

Posted on 12.04.2014

Social media has transformed itself into a vital channel for companies to communicate and engage with their customers.

In order for companies to know if their social media efforts are proving successful they must receive accurate performance analytics.

Union Metrics, a social media analytics company, has recently announced updates to their paid Instagram analytics product.

With the updates to their paid analytics, Union Metrics now features a new dashboard view with an insight stream that automatically highlights key trends in users' analytics. The updated dashboard will also allow users to see comparisons and trend data from tracked hashtags and accounts to help them understand how one hashtag or account is performing compared to another.

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For those not currently interested in paying for Instagram analtyics Union Metrics also released a free Instagram account checkup tool that will allow anyone with an Instagram account to get daily metrics on their accounts activity. Users will receive insight on when the best time to post new content is, the people who interact most with their content as well as the hashtags that resulted in the highest engagement and their accounts top post.

"Since we launched our Instagram analytics earlier this year, some of the world's top brands have used it to improve their Instagram marketing strategies," said Union Metrics CEO Hayes Davis. "What sets these updates apart from other Instagram analytics on the market is the depth of the insights we're providing for both free and paid users. No other product makes it easier to understand what's working and what you should do next to create better content and reach new audiences on Instagram."

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