HTML5 Ad Platform Aims to Ease Creation Process for Non-Coders
Sizmek, an open ad management company for multiscreen campaigns, has recently announced the general availability of Ad Builder for HTML5.
The Web-based rich media authoring tool enables users to create HTML5 ads that can be displayed in both mobile and desktop environments. Designed to be used by those without advanced coding skills, Ad Builder has a variety of features that users can take advantage of including Mobile Dynamic Creative, which allows ads to be personalized and optimized at scale, as well as built-in features for videos, galleries and social sharing.
Other features and capabilities available for Ad Builder include native mobile interaction and mobile ad templates as well as the ability to create standard and expandable banners.
"Having Ad Builder for HTML5 within the Sizmek platform gives us the flexibility and accessibility we need to turn around creative within our typical time-frame of ASAP. Because of this tool, we are now serving all mobile through Sizmek MDX, instead of site serving, giving us more in-depth reporting and greater control of our campaigns,” Brendan Gormley, Gary Group vice president.