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HTML5 Apps Now Welcome in Amazon Appstore

Posted on 8.19.2013

Amazon has launched support for Web apps in its Mobile App Distribution Program. Wait, is that the death knell of native apps I hear?

Developers can now submit URLs for their HTML5 web apps (and mobile websites) and have Amazon offer those apps to Kindle Fire and Amazon Appstore customers - the same as is done for native apps now. What's more, developers can also take advantage of Amazon's in-app purchasing API which offers and opportunity to sell digital goods directly from within those apps.

“We’ve heard from developers that making their web apps available for mobile devices is hard because many times it means rewriting their app, which takes extra time and often requires third party tools,” said Mike George, Vice President of Amazon Appstore, Games and Cloud Drive. “By launching support for HTML5 web apps in the Mobile App Distribution Program, we’re giving web developers the tools they need and all the benefits that native apps already enjoy in the Amazon Appstore and on Kindle Fire. This opens up new possibilities—starting with faster discovery, access to tools for increased monetization, and the ability to reach new customers for greater exposure.”

Amazon initially launched the Appstore in the first quarter of 2011.

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