Search Engine Interaction: "http-equiv" tags
Almost every site serious about search engine positioning includes meta-tags
into the head section of their site. There is much more to interacting with
search engines however than just including a title, keywords and description
tags for the pages that Web surfers are visiting- you also should provide
supporting documentation about the Web page. This is done through the http-equiv
The HTTP-EQUIV attribute can be used in place of the NAME attribute and has a special significance when documents are retrieved via the Hypertext Transfer Protocol (HTTP). META tags with an HTTP-EQUIV attribute are bound to HTTP headers. Typically, they control the action of browsers, and may be used to refine the information provided by the actual headers.
For example, take a look at the index page of WebsiteServices.com. You will see the http-equiv attribute included as follows:
Style Lang. -
One of the most common uses of the equiv attribute is for refreshing a page or redirecting a visitor to another page. The is very useful when you need to move or rename a page on your site. Since search engines may already have your page in their index, it is wise to include a redirect page to not lose those visitors. Some SEO experts argue that it is better to set up a permanent redirect on your site but if you are in a hurry, this is a quick and easy way to get it done (just include it in the head section of your HTML):
Let's Go 2.0!
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