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Humans In Control at the Google Play Store

Posted on 3.18.2015

It's well known among application developers that it is easier to get approved in Google Play than Apple's App Store, but that's changing.

In an effort to exercise greater control over what's available in the Play store, Google revealed this week that it will begin using human reviewers in the approval process. Google's machine-based system was, for the most part, quite effective in spotting the more obvious policy infractions, but failed in assessing more complex situations (such as intellectual property issues).

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Google also released a new age-based rating system that rates apps and games based on the intended audience. It is licensing ratings developed by the International Age Rating Coalition, a group of industry-regulatory organizations such as the Entertainment Software Rating Board. The same ratings appear on video games.

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