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Hybrid Tracking at Pepperjam

Posted on 1.11.2011

Affiliate network Pepperjam introduced a new tracking technology dubbed Hybrid Tracking this week.

Expedient access to accurate data and conversion metrics is critical to our partners mutual success. In todays affiliate marketing landscape, advertisers use various methods of tracking sales with each offering benefits but each having drawbacks. Oftentimes, pixel based tracking is the preferred tracking method for advertisers and provides real time data to publishers. However, many advertisers cannot employ this tracking method due to shipping constraints and accounting regulations. Therefore, these advertisers utilize batch tracking, which unfortunately, is not reported in real time. For publishers, not having access to real time data can hinder their ability to make decisions about campaigns, performance and optimization. 

Publishers now have access to three new reports on the platform; Real Time Demand Report for Hybrid Tracking, Real Time SID Report for Hybrid Tracking, and Order Status Report.

Real Time Demand Report for Hybrid Tracking
This report will display the following information from hybrid advertisers: Program Name, Clicks, Impressions, # of Orders, Total Order Amount, Conversion Rate and Commission Rate through this report. This report shows publishers projected earnings from an advertiser. 

Real Time SID Report for Hybrid Tracking
This report will display real time orders from hybrid advertisers and the following: Program Name, Order ID, Amount, Item ID (if the merchant is itemized), Quantity, Commission Amount, Date, and the SID that was used. 

Order Status Report
This report is intended to be the primary report to analyze how publisher campaigns are performing by program. The report displays the following: Program Name, Clicks, Real Time Demand Sale Amount, Real Time Demand Commission Amount, Real Time Demand Count, Pending Sale Amount, Pending Commission Amount, Pending Count, Locked Sale Amount, Locked Commission Amount, Locked Count, Paid Sale Amount, Paid Commission Amount, and Paid Count. 

Advertisers will have the option of using the traditional Pixel Tracking, or Hybrid Tracking which combines both real time and shipped order data. The new reports will only report data for advertisers that utilize the Hybrid Tracking technology. It is important to note that all other reports in the Pepperjam Partner Platform remain the same and report on commissionable data. All of the reports publishers have been using in the past are still the same.

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