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hybris Kicks Off Sports-Commerce Initiatives

Posted on 10.15.2013

In case there was any doubt – the sports industry is a very lucrative market. When you take into account merchandise sales, tickets, apps, video games and more, there are as many, if not more, touchpoints as other consumer-facing organizations. 

hybris, an SAP company, recently announced a new initiative specifically geared to support supports organizations’ Direct-To-Fan strategies. hybris software will help teams build fan loyalty and maximize revenue opportunities by monetizing digital assets, collectables, merchandise and subscription club memberships.

“We view sport as one of the fastest growing market opportunities for us and, today, hybris supports some of the world’s most recognized teams in building fan loyalty to maximize revenue opportunities through their Direct-To-Fan monetization strategies,” explained David Reitman, global head of digital commerce, hybris.

For the unfamiliar, hybris delivers an omni-channel commerce platform that supports physical and digital goods through flexible monetization strategies, including one-time, subscription and micro-transaction. hybris’s commerce solution enables sports organizations to build and monetize a perpetual fan relationship via any touchpoint – Web, mobile, tablet, box office, game console and more.


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