hybris Launches New Online Marketplace

Linc Wonham
by Linc Wonham 11 Jun, 2012

Multichannel commerce software provider hybris has launched a new online marketplace designed to give merchants instant access to certified partner applications, value-add services and complementary business solutions, all optimized to work with the hybris commerce platform.

The launch of hybris Extend, the new portal-style application repository, means that customers can fine-tune and optimize their hybris solutions to increase revenue, enhance the customer experience or instigate innovative multichannel commerce and communication initiatives. Currently, hybris Extend covers applications in areas such as analytics, channels, community and social, content, fulfillment, infrastructure, marketing and communications, payments and tax, personalization, and search and navigation.

Using the hybris Extend app-style distribution portal, customers can also configure add-on solutions that best suit their needs or vertical industry, and instantly discover all the additional features and functions hybris' partners can bring to their businesses.

"hybris Extend is an important development for our customers, partners and ourselves," says hybris CEO Ariel Lüdi. "It offers customers direct access to pre-integrated solutions, enabling them to view and select from an array of additional applications best suited to their needs. Partners maximize the benefits of their relationship with hybris with added value beyond our partner program."

Merchants and system integrators can search a list of recommended partners to view details of integrations and applications or common integration experience. This helps reduce project costs, cut implementation times and enhance the hybris commerce solution. In the coming months, the applications catalog will grow as hybris continues to expand its partnerships.

Recent additions to the hybris ecosystem include Bazaarvoice, dynaTrace and Jirafe. hybris Extend can be accessed online here.