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Hyper-Connected Digital Elite in Focus [Infographic]

Posted on 10.27.2013

It doesn't come as a surprise to most, that the travel industry is a multi-trillion dollar market. There is a new segment of this industry, however, that is catching the attention (and dollars) of those in the business - the digital elite. 

Monetate put together a visual display of data (shown below) that looks at hyper-connected travelers - consumers who use at least two digital devices to research travel websites and book trips online. Key data points/insights in the infographic include:

- Digital elite travelers typically visit 22 difference websites before picking a destination.

- Hyper-connected travelers spend 30 percent more than less-connected travelers.

- Active travelers who use tablets to access the Internet have grown from 7 percent (2011) to 43 percent (2013).

 

The Digital Elite: Keeping Up With the Latest Class of Travelers

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