Hyper-Connected Digital Elite in Focus [Infographic]
It doesn't come as a surprise to most, that the travel industry is a multi-trillion dollar market. There is a new segment of this industry, however, that is catching the attention (and dollars) of those in the business - the digital elite.
Monetate put together a visual display of data (shown below) that looks at hyper-connected travelers - consumers who use at least two digital devices to research travel websites and book trips online. Key data points/insights in the infographic include:
- Digital elite travelers typically visit 22 difference websites before picking a destination.
- Hyper-connected travelers spend 30 percent more than less-connected travelers.
- Active travelers who use tablets to access the Internet have grown from 7 percent (2011) to 43 percent (2013).