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Hyper-Targeted Survey Research

The trouble with conducting surveys on the Web is that it can be incredibly time consuming to collect a sufficient amount of responses to ensure statistical significance. 

If you can control the "input" however, you can ensure the integrity of the output. 

Toluna, a provider of on-demand, real-time digital consumer insights wants to help researchers and marketers do just that with the launch of its new QuickSurveys offering. The digital insight platform now makes it possible to survey respondents that precisely match their desired target audience and to do so in real-time.

Toluna QuickSurveys clients have the option to select from more than 200 different demographic and profile audiences therefore enabling users to reach their targeted audience without any manual intervention. Coupled with access to more than 13 million consumers in 68 marketers, it could provide an excellent opportunity to conduct research quickly and receive data from a hyper-targeted group.

"As brands encounter an increasingly competitive landscape, marketers and market researchers are challenged with gaining unique insights into their target audience," said Phil Ahad, SVP, Digital Products.

"QuickSurveys continues to challenge traditional market research methods by providing customers with powerful research methodology tools on an intuitive platform, empowering them to conduct research on their own. The enhanced Toluna QuickSurveys digital platform equips customers with unparalleled respondent targeting capabilities, reducing the turnaround time for many surveys from days or weeks to hours, all this within budget."

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