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Alternate Approach to PPC Bid Management

Posted on 9.25.2006
Isobar today announced the global roll-out of its proprietary, search engine bidding agent, iSEBA (note - iSEBA was originally created by iProspect - a leading interactive firm in the SEM space). What is different about using this pay per click advertising campaign management tool is that iSEBA manages (and optimizes) a paid search marketing campaign on a portfolio basis rather than using the keyword by keyword approach offered by other providers. iSEBA achieves these objectives by determining the most productive keyword, position, price, time of day and day of week combinations to bid on for the best possible results. This assessment is re- calculated constantly, 24 hours a day, 365 days a year. What is so interesting about this release is that you will probably start to see a shift in how advertisers go about advertising (or in this instance how agencies advertise their clients). That means there will be less focus on the ROI of specific keywords and more on the overall conversion of a specific campaign.

Learn more about iSEBA at
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