IBM and Twitter Realize it Takes Two to Tango

Social media provides companies with a near endless supply of data. Companies that leverage the channel correctly can learn an immense amount of information about their customer base, like how end-users "feel" about their products or services or even who their end-users are.

However, in order for companies to accurately and timely analyze all the information social media provides they must turn to a social media analytics solution.

IBM and social media powerhouse Twitter have recently announced a partnership that aims to transform how businesses look at and understand their customers and markets.

Under this partnership IBM plans to offer Twitter data as part of a select number of its cloud-based services including IBM Watson Analytics. Also, the two companies will team up to deliver a slew of enterprise applications aimed at improving businesses decisions. The first joint solution will combine Twitter data with IBM ExperienceOne customer engagement solutions in order to help marketing and sales employees better interact and support their customers.

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Furthermore, IBM and Twitter will be collaborating to create industry specific solutions for banking, retail and travel and transportation industries.

“Twitter provides a powerful new lens through which to look at the world – as both a platform for hundreds of millions of consumers and business professionals, and as a synthesizer of trends,” said Ginni Rometty, IBM Chairman, President and CEO. “This partnership, drawing on IBM’s leading cloud-based analytics platform, will help clients enrich business decisions with an entirely new class of data. This is the latest example of how IBM is reimagining work.”