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Identify Consumers Across Channels

Posted on 4.30.2015

As the number of channels in which consumers can access a brand grows, marketers must leverage a comprehensive solution that enables them to efficiently connect with their consumers wherever they are.

Janrain, a provider of Customer Identity Management solutions, has recently announced an integration with Sailthru, a brand that focuses on driving customer lifetime value through personalization.

Built on Janrain’s recently launched third-generation data integration solution, the new integration will be able to synchronize authenticated customer data in order to deliver more customized and targeted marketing messages. A few of the key benefits of the integration include, a consistent customer identity across all channels (including email and mobile) as well as the support of data export with direct integration into Salithru’s bulk-import APIs.

"Incorporating Janrain's customer data into Sailthru significantly increases the quality and efficiency of their consumer interest-based personalization platform," said Larry Drebes, founder and CEO of Janrain. "Modern marketers can now efficiently deliver powerful, targeted messaging across all channels seamlessly."

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