Identify, Measure and Optimize Mobile Content with Kochava
Mobile attribution analytics and optimization company Kochava announced a new "class" of integrations for its Adapter Framework to support push and in-app messaging providers.
The addition of push and in-app messaging integrations will enable marketers to automate their mobile marketing campaigns and analytics through Kochava’s partners (including Appboy, Leanplum, Localytics and Urban Airship) and track and understand how messaging engagement and re-engagement efforts are attributable to overall mobile media spend.
“Instead of buying a messaging technology company, or attempting to build out these key marketing capabilities ourselves, Kochava has taken the position that we want to leverage the investments that our customers have already made and empower them to employ the push and in-app messaging tools that best serve their specific needs,” said Charles Manning, Kochava CEO. “By partnering with the best push and in-app messaging providers, and coupling these technologies with the Kochava dashboard, we are providing marketers with the most comprehensive and unified perspective on attribution across channels and audiences.”