Image Optimization: Release the Kraken.io!
Most website bandwidth is consumed by delivering images to visitors - and believe it or not, there is a lot of room for improvement when it comes to speeding up a digital property by compressing those increasingly essential files (ideally, without losing much in the way of quality).
Online image optimization startup Kraken.io has launched a Web-based tool to supplement its core image optimization API offering.
Kraken.io's primary target audience is website developers who want to improve the User Experience (or UX) and page loading times of their sites by squeezing unnecessary bytes out of images to reduce their file size. With the introduction of Web Interface PRO, however, Kraken.io hopes to eliminate the technical barrier-to-entry for less tech-savvy users such as bloggers, non-technical website owners and individuals wishing to save storage space, for example, by optimizing their private photograph collections.