Image Testing in Google Shopping Campaigns
Google's search share is at an all-time high and e-commerce merchants are accelerating their investment in the platform as the inevitable release of the mysterious Buy button is expected in the coming months.
ChannelAdvisor, an e-commerce solution for retailers to manage and optimize merchandise sales across multiple online channels (including Amazon, eBay, Facebook and Google), has just announced enhanced support for Google Shopping campaigns. The new feature comes on the heels of ChannelAdvisor's 2015 spring release, which introduced more robust and unified support for Google's Shopping campaigns. Retailers using ChannelAdvisor will now be able to test the performance of product images in Product Listing Ads (PLAs), an important addition that will likely help retailers increase the profitability of the Google Shopping campaigns.
“Google Shopping is a central part of nearly all retailers’ advertising budgets, yet most lack the data to know what strategies are most effective,” said Link Walls, ChannelAdvisor vice president of product management. “By giving retailers the ability to test multiple images for a product and see which have the best-performing click-through rate, we’re helping our customers increase return on ad spend and use data, not guesswork, to power their Shopping campaigns.”