Skip to Main Content

Importance of Consumer Reviews

Posted on 12.09.2008

According to a survey conducted by, 86% of consumers are checking out online business reviews before making purchasing decisions. The survey aimed to gain insight into online behaviors of consumers who search for local services.

That number might be misleading, as primarily local-based sites are routinely featuring reviews (only the best of course) on their sites, but all things equal, 90% of the 600 users polled said they trust reviews they read online and more than half place a high value on online reviews when looking for "trustworthy" home service professionals.

Today's Top Picks for Our Readers:
Recommended by Recommended by NetLine

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up


Leave a comment
    Load more comments
    New code