Improve Images to Improve Conversions
Humans are highly visual creatures. In fact, a large part of our brain is devoted to visual processing, and scientific research abounds about how visual imagery helps us cut through the information clutter and process data more efficiently.
Armed with this knowledge, it’s no wonder that Web designers and digital marketers make ample use of visuals on websites. The power of visual imagery has a downside, however, that is often overlooked: Photos can kill conversions.