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Improve Your Marketing Efficiency

Posted on 1.29.2015

In order to keep up with consumers evolving demands, marketers need a system that will allow them to adapt to these new demands in stride.

BrandMaker, a provider of Marketing Resource Management (MRM) systems, has recently announced the release of the newest iteration of their Marketing Efficiency Cloud.

The latest interation, version 5.7, provides marketers with a slew of new capabilities that enable them to analyze and quickly adjust their marketing campaigns. One of the biggest updates to the Marketing Efficiency Cloud is in the Media Pool module which now enables information and media to be published for smartphones and tablets. Furthermore, the Media Pool’s new Smart Search function enables users to quickly find media assets.

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Also, BrandMaker dropped a new module into its Marketing Efficiency Cloud called Digital Marketing Center. This module enables marketers to plan and implement digital campaigns on their respected channels and see the aggregated results. The module includes interfaces to many third party tools and platforms that marketers leverage including Google AdWords, Facebook and Adobe Analytics.

"With the new Version 5.7, our customers receive an even more extensive platform for the efficient and agile organization of their marketing operations," said BrandMaker CEO Mirko Holzer. "In addition to the mobile version of our Media Pool and our new Digital Marketing Center, our customers also benefit from a variety of improvements across the different modules. These include improved dashboards, with which, for example, marketing development funds can be easily processed and displayed at a glance."

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