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In-App Coupon Redemptions Could Further Drive Mobile Channel

Consumers have always been (and will always be) sensitive to price - humans are deal hunters; a fact that has not gone unnoticed. 

One of the best ways to capitalize on this reality, of course, is through the use of coupons and it's big business. 

A recent study from Juniper Research,  Mobile & Online Coupons: Leading Vendors, Technologies & Market Forecasts 2017-2022, revealed that the value of digital coupon redemptions will surge to $91 billion by 2022, up from $47 billion in 2017.

The report also indicated that the mobile channel  be led by in-app coupon redemptions towards the end of the period, overtaking SMS; a channel which also continues to grow markedly well.

The largest volumes of coupon redemptions according to the Juniper data will be generated via app-based platforms by the end of the period, as providers see increased preference for the loading of both one-time and loyalty-based incentives for use in store. The three technologies with the greatest disruptive potential according to the study are chatbots, QR cods and invisible payments. 
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