In Pursuit of Customer Engagement

Peter Devereaux
by Peter Devereaux 16 Jan, 2023
In Pursuit of Customer Engagement

Authentication solution LogMeIn has acquired Nanorep, a company that provides a self-service chatbot and virtual assistant.

Nanorep uses artificial intelligence and natural language processing technologies to create solutions that make self-service more engaging and intuitive. Brands including Intuit, FedEx, Toys"R"Us and Vodafone are currently using Nanorep for some of their key customer service initiatives.

LogMeIn's recently released a new customer engagement (CRM) platform, Bold360, and many will see the Nanorep acquisition as another opportunity to deliver more human, more personalized and more intelligent customer engagement solutions. 

"Artificial intelligence is changing the way we interact with our favorite brands and will play a critical role in the future of customer engagement," said Bill Wagner, CEO, LogMeIn. 

"With Nanorep, we gain proven technology and AI expertise that expands our Bold360 offering, accelerates our customer engagement vision and provides a natural path for us to leverage these emerging technologies across our entire portfolio. We believe in the ability of technology to unlock the potential of the modern workforce and with the addition of Nanorep we are going to be able to deliver solutions that will help our customers achieve the next generation of humanized and personalized customer service."
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.