In Social Login, Facebook Crushes the Competition

Pete Prestipino
by Pete Prestipino 02 Dec, 2013
In Social Login, Facebook Crushes the Competition

Consumer management solution provider Gigya released data last month from Q3 2013 (July to September) which revealed that while Google/Google+ is making some strong gains, Facebook is destroying the competition when it comes to social login.

While Google gained 2 percent in the share of logins among Gigya clients with 26 percent in the third quarter, Facebook held on to the majority with 51 percent. That difference only increases on mobile devices - 66 percent for Facebook and 20 percent for Google.

Gigya also indicated that when it came to ecommerce sites in particular, Facebook again dominated with 74 percent share in social logins. Google, again, made some gains since the second quarter. Also worthy of note for Internet retailers, PayPal secure two percent of logins - the first time it has registered over one percent, indicating that payment providers are slowly making strides as identity providers.

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.