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In-Stream Transactions Come to Instagram

Posted on 11.05.2012

Social commerce payment system Chirpify is no longer just looking to monetize content on Twitter. In fact, it seems to be banking on the hope that a picture can be worth a thousand dollars, as the company recently expanded its platform to include in-stream commerce from Instagram.

At present, approximately 40 percent of the world’s largest brands have a presence on Instagram, but until now, they never had any way of turning that directly into dollars. Chirpify for Instagram is now the only way for businesses and consumers to either buy, sell, donate or otherwise exchange funds on the social network by turning comments on the site into real-time in-stream transactions.

Sellers (or fundraisers) can create a listing from within the Instagram application; all they have to do is post a photo and make sure that the initial comment reads, “#InstaSale $amount” (with “amount” actually being the price of the item being sold). Once this is done, Chirpify automatically creates a listing, and buyers can make a transaction by simply commenting.

Once a buyer comments, Chirpify will post another comment with purchase instructions. The shopper’s Instagram account will be securely connected to his or her PayPal account, and then they just have to leave a comment that says either “buy” or “donate” (depending on what they’re doing). It’s as easy as that, and then Chirpify will email them a secure download or receipt.

There are already many notable names using Instagram commerce, including Bogs, Fearless Records, Invisible Children, Kat Von D and many others.


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