In the Engagement Prizefight, PunchTab is a Digital Contender
Engagement and insights platform PunchTab is experienced rather phenomenal customer and corporate growth in Q2 2014, seeing an 80 percent increase in active members during the quarter.
In Q2, PunchTab also added $6.25M in funding to meet growing customer demand, grow its platform, and enhance its data and insights offerings to meet the needs of major retail and CPG brands. The company now analyzes nearly 1.5 million consumer interactions every day, providing marketers with advanced insights into key consumer behaviors, purchase triggers, and loyalty drivers.
In the first half of 2014, the company also added several thought leaders to its advisory board, including Kierstan Hollars, a recognized leader in public relations, marketing and corporate communications; Porter Gale, a well-known name in marketing and advertising strategy; and CPG and retail leader Adam Kmiec.
"We're pleased with our growth in Q2 and 2014 overall," said Ranjith Kumaran, CEO at PunchTab. "PunchTab's focus on providing retail and CPG brands with sophisticated insights into who their customers are down to the individual and offering marketers a better understanding of purchase behaviors has fueled the demand for our platform. By leveraging these actionable insights, marketers can make smarter and timelier brand decisions. We've added funding and key advisors to meet our growing footprint- a trend we expect to continue."