WooCommerce is helping retailers increase their word-of-mouth marketing on social networks, thanks to its new partnership with ecommerce referral company, Social Rebate.
Through the partnership, WooCommerce users have access to Social Rebate's social commerce plug-in, which allows brands to reward customers with instant cash rebates for promoting them on social networks.
"WooCommerce is always on the lookout for the best ways to boost sales for our users," said Joel Bronkowski, WooCommerce business development manager. "Social Rebate won us over with their unique ability to drive new customers to businesses through social commerce, we're happy to offer this revolutionary tool to everyone using WooCommerce."
Social Rebate is valuable to merchants because recommendations from friends and connections are more influential to consumers than other forms of marketing, as they tend to be more trustworthy and credible when compared to other marketing initiatives, such as online advertisements.
"This partnership is an exciting step for us," said Social Rebate CEO Tom Larkin. "We have been able to help many small and medium-sized businesses profitably grow through our platform, and now the vast number of businesses using WooCommerce will be able to do the same. At Social Rebate, we believe word-of-mouth represents the strongest form of marketing and we developed our tools to reward customers for recommending the brands that they love to their social networks."
