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Incentivize Mobile App Users Through Reward Ads

Posted on 5.20.2015

As consumers’ love of their mobile devices continues to spur the channel forward developers are constantly seeking new ways to monetize their apps.

RevMob, a mobile ad platform, has announced a new software development kit (SDK) that enables publishers, developers and advertisers to include in-app reward and interstitial video ads to better monetize apps.

While interstitial ads are commonplace in apps, between levels or in natural transition points, reward ads are not. There are a variety of ways in which developers can use RevMob’s in-app reward ads including additional “lives” to use in-game after users have viewed the video. Publishers, developers and advertisers that elect to leverage RevMob’s new SDK will have a high degree of control over their ads. Those that choose to show reward ads will be able to control display frequency, video length as well as what achievement users must complete in order to see the ad while those that display interstitial ads are able to control after what time period users are able to “skip” the ad.

“Mobile video ads are gaining more traction among gaming developers and for good reason – mobile users find them much more engaging so there’s a higher conversion rate that drives higher eCPM results,” said Pedro Jahara, CEO of RevMob. “While banner ads sell with words and pictures, video can tell a more complete story. If you combine video with user interaction, audience interest increases even more dramatically.”

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