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Social Ads Tool Offers Dayparting for Facebook

Posted on 9.27.2011

Facebook ad management platform Social Ads Tool (SAT) is claiming its solution is now capable of increasing the conversion rates of Facebook ads by up to 100 percent. Too good to be true? Not when you know when daypart your ads.

After collecting performance data from Facebook and the platform's own conversion tracking technology, SAT - which is both a campaign management and optimization platform - provides advertisers with an analysis of hourly performance trends for their ads and ad campaigns. Since the conversion rate of Facebook ads can vary based on different hours of the day, social media advertisers can potentially increase their return on advertising spend (ROAS) by knowing the optimal time to sell products. 

Consider it dayparting for the social media advertising set. 

The solution is likely most appropriate for candidates that spend heavily on social media advertising at Facebook each month (budgets upward of $13,500 according to the company) as Social Ads Tool requires a €500 minimum monthly fee (approximately $680 US dollars). 

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