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Increase Word-of-Mouth Marketing with the Help of Mavens

Posted on 7.08.2014

There is a new marketing platform available for local businesses, and it goes by the name of LocalMaven.

LocalMaven is an online platform and mobile app that helps businesses obtain word-of-mouth marketing. Through the platform, businesses partner with well-connected individuals, dubbed mavens, who are incentivized to promote their favorite businesses and share deals with new customers. The mavens are given unique referral codes that can be shared via text, email, social media or verbally, which enables businesses to track the effectiveness of the referrals and compensate mavens with commissions.

"From the beginning of time, word-of-mouth referrals have been a valuable source of customers for businesses of all types," said co-founder and CEO Arnon Rosan. "With LocalMaven, we wanted to automate and simplify the giving and acceptance of referrals by providing tools that allow businesses to easily connect with promoters for the purpose of distributing unique deals. No other platform has ever enabled the giving of referrals in such an organic fashion."

LocalMaven helps businesses build a promoter network of mavens, as the platform offers an existing roster of mavens as well as enables brands to invite top customers or associates to become mavens. Moreover, mavens are given access to a library of exclusive deals to share. It is also important to note that LocalMaven offers analytics that allow businesses to monitor the deals they create, their network of mavens, referrals and deal related finances.

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