Increasing Brand Awareness on Facebook
As organic reach on Facebook continues to decline, standing out on the social platform is more challenging than ever.
At its simplest, Facebook's most recent News Feed algorithm update makes content shared by users' friends appear higher in a given News Feed and promoted content appear lower.
Facebook warned that post reach and referral traffic could potentially decline - and many expect that is exactly what will continue to happen. As a result, brands fear they will no longer reach their desired audiences or be able to foster relationships with new customers - at least in an organic fashion. Despite what they may think, however, marketers can still increase brand awareness on Facebook.