Information First - WM Briefs
Contrary to popular belief, consumers who follow retailers or brands on social networks are not always looking for deals. Instead, according to a survey from Fleishman- Hillard, they are more likely to be seeking out product information. In fact, 79 percent of respondents claim that they mainly follow companies on social networks to learn more about brands, slightly ahead of the 76 percent who claim they are looking for discounts or coupons. Other reasons to follow companies include obtaining exclusive information, giving positive feedback and sharing opinions.