InMobi Brings Native Mobile and Video Ads to its Ad Exchange
Consumers' love of technology, especially their mobile devices, is unparalleled in today’s digital world.
With consumers spending more time on their mobile devices than ever before, brands are constantly searching for the most effective ways to get their message to consumers’ devices.
InMobi, a mobile advertising platform, and Rubicon Project, an advertising automation company, has announced the release of mobile native and video formats on the InMobi Exchange. Through the new ad formats available in the InMobi Exchange, programmatic buyers will be able to purchase both native and video ad experiences across the 7,800 mobile apps in the exchange. To spur the purchase of native and video ad experiences there are a variety of buying platforms that support native ad formats on the InMobi Exchange including Adelphic, Bidstalk and Powerlinks. Platforms that support video ads on the InMobi Exchange include 4INFO, Active Agent and Pocketmath.
"Custom content is an important part of communicating with our audience. Native ads as a delivery mechanism of that content allow us to have an experience that is user-friendly. The next logical step is personalization of this content while still being able to deliver at scale,” said Oleg Korenfeld, SVP of ad technology and platforms at MediaVest. “This is why it’s exciting to see programmatic buying methods becoming more available for native executions.”