Inside the Online World - August 2010
For many Internet professionals, “content” is an enigma wrapped
in a riddle. It does not take much brain power to realize that you
need to produce content for prospects to consume, but how you
go about doing that is another story entirely. Have no fear, Website
Magazine readers, we’re going to show you how to thrive in the
new content experience.
Standing out in a hyper-competitive, saturated content market is no easy task and is once more complicated by evolving business models that trade content as a commodity. Yahoo’s announcement in mid-May that it would acquire Associated Content for $100 million has substantial ramifications for the Web — such is the world when you have 380,000 print and multimedia contributors pumping out content for profit and exposure.
In today’s information-heavy economy, content is your most valuable asset — you just need to know how to invest your time and money wisely in its production. Website Magazine’s feature article this month focuses on The New Content Experience, and addresses how to simultaneously drive awareness, provide education or entertainment, and generate profit.
This issue of Website Magazine also includes several thought-provoking, informative articles on important trends and techniques to help ensure your Web success. Our regular columns Conversion Cache, SEO Corner and Findability Makeover are not to be missed. The month’s editorial lineup also includes Karon Thackston on writing e-commerce product descriptions, Pierre Zarokian on the current strategy shifts in SEO, Tim Seward on the cost of online advertising and more; including reputation management, rich snippets, and a special piece on Foursquare for business by Senior Editor Mike Phillips.
Enjoy this issue of Website Magazine and remember that you can share your stories of ’Net success with our editors online at WebsiteMagazine.com.
Best Web Wishes,
Peter Prestipino— Editor-in-Chief, Website Magazine