Inside the Online World - February 2010
Are you familiar with the saying, “you can’t manage what you can’t
measure”? Good — because we're about to blow the doors off that
tired old phrase by adding an entirely new layer. By the time you
finish this issue of Website Magazine, not only will that adage
change, but so will the way you interact with the data you spend
Are you familiar with the saying, “you can’t manage what you can’t measure”? Good — because we're about to blow the doors off that tired old phrase by adding an entirely new layer. By the time you finish this issue of Website Magazine, not only will that adage change, but so will the way you interact with the data you spend time analyzing.
Write this down: You can’t manage or monetize what you can’t measure. Performance analytics not only tells us how our marketing and advertising are performing so we can manage it better, it also provides the ability to dig deeper; to understand the intricacies of that data so that we’re better able to monetize it now and in the future.
Analytics is a broad and complex field but, for many, it represents one of the last great opportunities to squeeze value from the promotional investment we’ve made in our Web properties. While performance analytics might not sound like it will make an immediate impact on your bottom line, it most certainly carries the potential to do just that — and we’re going to show you how. Website Magazine’s February cover story “High Performance Analytics” address how the general area of analytics can be viewed through a new lens; to better understand how our users are interacting with our site and how we, as Web professionals, can use that information to influence consumers’ buying decisions and patterns of behavior.
As always, there are a host of other important articles in this month’s edition, including Web Coupons for E-Commerce with Michelle Wicmandy, a look at new Web design software with Aaron Kupferberg, Building a Web Brand, WordPress Plugins to Rock the Party, and of course much, much more. We’re also excited to return our respected columnists, including Tim Ash’s Conversion Cache, SEO Corner’s Dante Monteverde addressing Google Social Search, and Heather Lutze, who is revisiting the advice she has given in her Findability Makeover column to find out how everything is working out for those lucky enterprises.
Enjoy this issue of Website Magazine and remember to share your stories of ’Net success online at www.WebsiteMagazine.com.
Best Web Wishes,
Peter Prestipino— Editor-in-Chief, Website Magazine
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