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Inside the Online World - November 2012

Posted on 9.30.2012

Along with SEO, social media and email marketing, Internet advertising is a primary means by which Web professionals (Internet retailers, Web service providers and ‘Net information publishers) raise awareness of their digital properties, drive visitor traffic and generate conversions. And it’s a really, really big business and it just… keeps… growing.

Internet research firm Comscore revealed in June that online ad spending increased to just over $30 billion in the U.S. last year, a 20.2 percent increase. For 2012, and hold on to your virtual hats, domestic online ad spending in the U.S. is poised for another stellar year, expected to surpass $35 billion — a 17.6 percent increase. If you’re not advertising yet, you soon will be. And if you’re heavily vested in ‘Net advertising at the moment, you’re likely on the lookout for anything to help you take your business to the next level.

Website Magazine’s feature article this month addresses the important role that advertising plays in the success of a Web enterprise — offering up a high-level, broad view into the many ways ‘Net businesses can promote their products and services through advertising and providing some practical guidance to optimize their campaigns and maximize the return on spend. Readers will discover how to advertise the Internet way, which is a focused, informed and precise way.

Advertising is only one of the many topics included in this issue of Website Magazine. In the November issue, you will find practical information and experience- driven guidance from some of the top minds in the tech industry that can be used to accelerate your digital success. From choosing between in-house or agency management of paid search campaigns, to how small businesses (or any enterprise really) can leverage the power of gamification, Website Magazine delivers the information needed to succeed in the competitive Web world. There’s also numerous other valuable items within this issue — covering link building, site search, drip email campaigns, social automation, big data segmentation, reducing website security vulnerabilities and a whole lot more.

Enjoy this issue of Website Magazine and make sure to visit us on the Web at to experience our new channel-based format first hand covering most, if not all, of the topics that Web workers demand to achieve digital success.

Best Web Wishes,
Pete Prestipino
Editor-in-Chief, Website Magazine

Go Ahead! Change the Channel to!

Website Magazine’s new website features a new channel-based format, making it much easier to find the topical information you want and need. Website Magazine’s channel format follows a similar structure to our print magazine. Readers will find channels for the Design & Development Digest channel, Mastering Search, E-Commerce Express, and others including Affiliate Insider, Social Media Mavens, Domain Masters and Email Experience. Go ahead, change the channel – Website Magazine is ready to serve you the content that matters for your Web success!

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