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Start believing in the local Web

Posted on 9.25.2006
I'm a true believer in the power of the Internet to help companies large and small generate exposure for their business. When it comes to the local marketplace on the Web however, I have not yet been completely sold on the idea that the average Mom and Pop store (that is not supported by a global brand) can make a positive impact on their bottom line by engaging in online marketing. There are many inexpensive yet powerful tools to help you achieve at least a modicum of exposure in the local Web scene, the latest of which caught my eye and my attention this morning.

Insider Pages and Fast Search today announced that Insider Pages has deployed the FAST Enterprise Search Platform to power www.insiderpages.com. As a result, the site delivers faster and more relevant information on local businesses and services by enabling those on the local level to go online and share their word-of-mouth wisdom about local businesses.

"With every enhancement we make to the site, we are singularly focused on providing the very best member experience possible," said Mark Smallcombe, vice president of engineering for Insider Pages. "By deploying newer, smarter and better technologies such as FAST ESP, we can continue to help our members find the information they need more quickly and with greater accuracy. Additionally, as our site continues to grow in popularity, we now have a search platform that can grow with our success."


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