Install Mobile Apps from Google Search Results
Google is reportedly now letting some users download apps directly from the search results, eliminating the need to visit the Google Play app store altogether.
Users that open the Google app, and search for the name of an app, will find an install button at the top of the results page. Selecting/clicking the install button will reportedly force a permission popup to appear (just like in the Play Store), then a smaller frame will appear so it can be installed.
Right now the new feature, which is not rolled out to everyone just yet, looks to exclusively be focused on mobile devices.
Mobile app install ads are not a new phenomenon. In fact, Facebook (which makes most of its money on mobile advertising) rolled out the capability several years ago.
While Google's addition of the feature does not necessarily put it in direct competition with the social network (search is intent-driven, whereas social is not), it does indicate that Google does see some additional revenue potential from the practice of showing in-feed ads.
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