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Instant Payments Sign-Up Can Save Businesses Thousands

Posted on 11.05.2014

To help reduce shopping cart abandonment it’s important that e-commerce businesses leverage an easy to use and aesthetically pleasing check-out process.

Braintree, a platform that helps merchants accept online and mobile payments, has announced a new “instant sign-up flow” for Europe-based businesses.

The new sign-up procedure enables businesses to accept payments immediately with just an email address, company URL and short business description. To do so businesses must integrate Braintree’s SDK (which also allows consumers to pay with PayPal.)

Also, to help persuade Europe-based businesses to sign up, Braintree has stated that the equivalent of the first $50,000 sold in their currency will not be subject to fees.

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“Once integrated with the SDK -- which takes less than 10 minutes to integrate -- merchants will get instant access to accept PayPal (now localized for more than 40 Braintree markets) -- giving merchants access to PayPal’s 157 million global active customers, a customizable drop in checkout form, foreign currency acceptance and soon, One Touch™ mobile payments with PayPal, the fastest and most secure way to pay on a mobile device across Android and iOS,” states Braintree’s official blog.

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