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Integrating Testing and Analytics

Posted on 1.15.2011

A very natural relationship exists between testing platforms and analytics applications. One is designed to drive improvements on your site and the other to help measure user behavior so that any changes or improvements can be quantified. While some testing applications do a good job of helping quantify success on their own, the integration of testing with general Web analytics solutions allows companies to develop a broad view of many combined individual tests.

Read more about "Integrating Testing and Analytics for Maximum Impact" from the February edition of Website Magazine. 


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