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Interactive E-Commerce on Social Networks

Posted on 11.24.2008

Results from a survey conducted by Harris Interactive and commissioned by e-commerce solution provider Volusion found that consumers are looking to social networks for advice and recommendations on online purchases. How timely considering that Black Friday is just days away!

Among online shoppers, key findings include:

  • 27% said viewing comments on various items for sale would encourage them to shop on social networks
  • 30% said special sales and exclusive products would encourage them to shop on social networks
  • 48% said easy-to-use features as a very important feature for initially attracting them to an online shopping website
  • 92% said brand is at least somewhat important to initially attracting them to an online shopping web site
  • 32% would shop online more if sites were easier to use
  • 24% would shop online more if checkout procedures were easier
  • 50% of correspondents said special online offers would encourage them to shop online more frequently

“Since the birth of e-commerce ten years ago, consumers have come to expect an advanced level of online shopping experience,” said Kevin Sproles, CEO and founder of Volusion. “Beyond easy navigation and check out, consumers want online shopping to be integrated with the way they communicate with their peers, making their preferences and interests known on social networks (such as MySpace and Facebook) and enabling retailers to develop a more intimate relationship with them.”

You may remember that earlier this year Volusion announced its Social Store Builder, allowing online store owners to directly tap the power of social networks. The Volusion solution allows featured products from a merchant stores to be rotated on a social networking page.

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