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International Online Marketing

Posted on 5.16.2006

Close to 700 million people worldwide ages 15 and over used the Internet in the month of March, according to a new comScore panel.  And that does not include traffic from internet cafes and mobile devices.  According to the study, Asian countries now account for nearly 25% of the global online population - 11% more than the U.S.  It's a very interesting statistic, and one that marketers should take notice of.  Is your company taking advantage of these rapidly growing, international online marketing opportunities?

The Central Intelligence Agency World Factbook has some interesting charts that could prove very useful.  They hold comprehensive lists of countries around the world and their total population, number of Internet users, Internet hosts, mobile phones in use and other valuable information.

This data could be key for marketers developing online media plans - particularly when deciding where to allocate resources for geo-targeted marketing messages.  The charts can be viewed here.

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