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International Shoppers Love U.S. Holiday Sales

Posted on 12.23.2013

Americans aren’t the only people who love a good deal, because new data from Borderfree shows that international shoppers are taking advantage of the deals and promotions offered by U.S. retailers during the busiest shopping season of the year.

The international e-commerce solutions provider reveals that Black Friday actually saw the biggest spike of the year when it comes to international shopping activity, with cross-border spending at U.S. retailers increasing by more than 330 percent compared to the average shopping day in 2013. The data also shows that Cyber Monday saw a boost in international traffic, with cross-border spending at U.S. retailers more than tripling. In fact, international spending has been popular throughout the entire holiday season, averaging an increase of 53 percent compared to the average shopping day in 2013. It is important to note, however, that the holiday season kicked off earlier for international shoppers and ends earlier too, with Oct. 7 marking the start of the season and Dec. 13 being the usual cut-off date for international holiday deliveries. The merchants who recognized these dates and targeted international shoppers with promotions accordingly are the ones who were more likely to succeed with international consumers.

“The doors are open for international shoppers to access the iconic American brands they love, and U.S. retailers are honing their ability to reach these shoppers and provide an experience on par with that of domestic customers,” said Michael DeSimone, Chief Executive Officer, Borderfree. “The significant uptick in cross-border spending throughout the holidays, especially over Cyber Weekend, illustrates the significant opportunity for U.S. retailers, who are steadily becoming more aware and actively courting an international audience. International marketing is critical for U.S. retailers looking to capture a slice of global demand for American products and can raise a brand’s profile among consumers. Among our U.S. retail partners that launched targeted international marketing campaigns this holiday season, several saw sales gains of 50 – 100 percent.”

According to Borderfree’s data, the top international places for U.S. retail sales during the holiday season were Canada, Australia, the U.K., Hong Kong, Russia, Sinapore, Switzerland, South Korea, Saudi Arabia and Germany. That said, U.S. retailers saw the biggest growth in China this holiday season, with a 279 percent growth in same-store sales compared to 2012. Other top countries for year-over-year sales growth include South Korea (91 percent), Israel (78 percent), Sweden (74 percent), Mexico (67 percent), Spain (56 percent) and Russia (49 percent).

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