Internet Ad Revenue Hits Historic High
As the Internet expands and new channels mature (e.g. mobile, video), an amazing opportunity is present for marketers to advertise the brands they represent to consumers.
According to the IAB and PwC report, Q3 2014 saw a historic high in Internet advertising revenue coming in at $12.4 billion, surpassing the previous record set in Q4 2013 of $12.1 billion. What’s more, compared to the same time period one year ago, Q3 2014 saw a 17 percent increase in revenue ($10.6 billion in Q3 2013).
“This milestone demonstrates marketers’ commitment to digital,” said Randall Rothenberg, president and CEO of IAB. “Brands are tapping into the ubiquity of digital screens, now an undeniable vital part of consumers’ lives, as they seamlessly move from smartphones to PCs to interactive televisions throughout the course of their day.”