Internet Marketing Strategies, October 2009
:: Internet marketing is truly a field of equal opportunity. But it is necessary to address new resources, opportunities and techniques alongside the tried and true tactics to ensure success. ::
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Below you will find the the table of contents for the October 2009 edition of Website Magazine. The feature article addresses Internet marketing strategies, but as in each edition a wide range of topics (including SEO, SEM, Web Design & Development, Software and more), essential techniques and trends are covered as well. The October 2009 edition is a "special issue" and distributed exclusively to our professional-level members.
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Internet Marketing Strategies
Since the Web’s commercial inception, the promise of a successful Internet marketing campaign has remained the same — with the right strategy and a solid product, any enterprise can be the next Internet superstar. So what’s the right strategy?
Affiliate Tax Developments and Implications
The advertising tax, or “Amazon” tax, is one of the hot-button issues of online retail. Geno Prussakov walks affiliates through the history and legalities of online taxation.
Links: Buying, Building, Borrowing
Link building encompasses all strategies and tactics behind getting other websites to link back to your pages. Ann Smarty discusses the practice of link buying, building and borrowing in order to get high-quality links and top rankings.
The Domain Name System Expansion is Ready. Are you?
Today, the domain name space is confined to less than 300 top-level domains. Beginning next year, hundreds
and soon thousands of new top level domains will be introduced by ICANN.
To combat the rising costs of traditional yellow pages and their decline in effectiveness, local business owners turn to local search.
In a Recession, the Small Screen Hits it Big
Marketers use the increasing use of mobile phones to measure their marketing efforts and bridge the gap between messaging and real-life responses.
Website Magazine 'Net Briefs:
Customer Service Rules, Exploring Web-based Franchises, Evaluating Web Hosting Providers
Website Magazine Departments:
Top 50: SEO Firms and Agencies
Who’s Who: PRWeb
SEO Corner: YouTube Video Optimization
Conversion Cache: Turn Right on Usability Lane
Findability Makeover: TheChateauLoire.com
WM Commentary: Web Success the Obama Way
Coming Up @ Website Magazine
The cover story in the next issue of Website Magazine, our fourth anniversary edition, will address e-mail and the challenges and opportunities that the marketing channel presents. As in each issue, Website Magazine will also cover other important trends including e-commerce and charge-backs, selling informational products, domain flipping, outsourcing SEO, and link building.
December: Search (SEO/SEM) All Over
January: Web Trends
February: Performance Analysis