Listen Up! Internet Radio
Via MediaBuyerPlanner citing a MediaWeek piece, the nation's top internet radio networks' total audience exceeded seven million weekly listeners, according to comscore Arbitron's latest report, writes Mediaweek. Also a new high, the average midday audience for five of the top networks - including AOL Radio Network, Yahoo Music's Launchcast and Clear Channel Online Music and Radio - surpassed 1.8 million listeners.
Webcast Metrics uses a proprietary platform to track exact data and convert it to standard broadcast audience metrics that can be easily understood by the broadcast and advertising industry. Comparable statistics for broadcast stations have had to use estimates based on small sample size. For more information about Webcast Metrics, visit www.andomedia.com.Technorati Tags: internet radio, AOL Radio, Yahoo Music, Clear Channel, Webcast Metrics
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