Into the Video Studio with ConvertMedia
Developing video for the purpose of marketing can be a cumbersome, costly and complext process; but it is getting easier.
Video advertising solution ConvertMedia announced the launch of ConvertMedia studio, a do-it-yourself platform for publishers to manage and customize "every facet of audience experience" for each video ad format.
Publishers are able to choose from a full range of units (inline desktop, slider, interstitial) with multiple sizes and location options, and then modify the appearance, behavior (including auto-play, sound, detachability, and skippability).
"Our goal is to elevate and simplify the entire process of content monetization for all publishers by providing advanced technologies that not only improve but also streamline the growing complexity and amount of time required to maximize revenue," notes ConvertMedia CEO and founder Yoav Naveh.
"Equipping publishers with the industry's first self-serve platform for customizing user experience parameters and revenue goals via our Studio is the logical next step in that process. By delivering publishers the freedom to choose the cost for each experience, we support them in rethinking how audiences engage with their site to deliver a variety of viewing moments unique to their content pages."
ConvertMedia is clearly on an upward trajectory. The supply-side platform announced partnerships with nearly a dozen demand-side platforms and real-time bidding companies in late June including Eyeview, Gamut, Giant Media, Index Exchange, PubMatic, Pulsepoint, Rubicon Project, StackAdapt, SundaySky, TubeMogul, and Videology.