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Posted on 9.12.2011

Today at DEMO Fall 2011, we saw the launch of a product discovery service that helps users quickly find the best product to meet their needs. claims to be the service that will considerably reduce the time spent online trying to figure out which particular product is the best one to meet a consumer's specific requirements.

In order to curtail all of that searching and guesswork, has users post a product question with requirements (for example, "What is the best electric toothbrush for sensitive gums under $100?"), which will then prompt a crowd-sourced answer based on the community's product suggestions and votes.

According to a press release by the company, this is the "big missing piece in e-commerce today."

"This is just one of those obvious services the Web needs," says co-founder Steven Fruchter. "Where people who are passionate and have experience in an area form communities around helping others figure out what is the best choice for their needs. It just makes sense: Tailored needs answered by smart, unbiased people."

Founders Fruchter and Jake Gold have worked on successful online projects in the past. Currently, they are the CEO and CTO, respectively, of the live streaming network Stickam.

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